Interaction Friction Scoring

Interaction Friction Scoring

The Audit That Found No Friction but Missed the Real Bottleneck

Picture this: Your crew just ran a full interac fric audit. The scorecard came back nearly pristine—a 9.2 out of 10. The report says users should glid...

Interaction Friction Scoring

When Two Identical Workflows Score Differently: What Friction Metrics Miss

You run the same task twice. Same steps, same UI, same user profile. This bit matters. But the fric score jumps 40 point between session. What gives? ...